We built product pages for all of the whole-house fans and other accessories that Cool Naturally sells and installs. Customers can learn all about their products and see which specs they will need for their home.
Build a System Calculator
We built several different custom calculators for Cool Naturally. Customers can put in their house size and find out what system will be best for their home.
180 Site websites always look great and are properly optimized for viewing on mobile devices. With the majority of traffic coming from mobile searches, having a website that is not only mobile friendly but truly optimized for a mobile experience is essential! The page layout is conducive to a great user experience and crafted for increased conversion!
Cool Naturally enjoys our all-inclusive website management service. They receive monthly reporting of their website’s traffic and a monthly health report. Not only that we perform critical tasks to ensure their website is always running properly like: daily site backups, daily security checks, daily performance checks, uptime monitoring every 15 minutes, plugin updates, and more!
We created Cool Naturally‘s site with proper on-page SEO techniques. We formulated the keywords with H1 and various H2 heading tags on the main pages. We attributed title tags, meta descriptions, image compression, and tagging of key images. Cool Naturally has a proper SEO foundation laid out and can now invest in ongoing SEO knowing they have a solid base laid out.
We created Cool Naturally‘s website with beauty and conversion as our top priority. We crafted the website to showcase long-form, short-form, and bullet point content with imagery and media all mixed throughout to create easy to follow and engaging website material. Not only that, we place strong calls to action all throughout the website, as well as sticky calls to actions that followed the website visitor all throughout the site. Whenever a visitor scrolls the calls to action will follow them so no matter where they are on the website they are always being prompted, and just one click away from becoming a hot lead for Cool Naturally.
Your site exists to do one thing and one thing only, produce leads! Our lead capture pages are a great way to make collecting leads as simple as possible for you and for your customers.
Advanced Lead Capture
We implemented the best practices on Cool Naturally‘s website to not only convert more web visitors but also implemented strategies to keep those converted visitors from going and getting quotes from other companies. So how do we do that? Let us explain. All throughout the website, there are strong calls to action nudging visitors to get a super-fast quote. Once they click any one of these numerous buttons they will be taken to a dedicated page on the website. This page has no header, no footer, no menu, no anything! except for a super-simple contact form. This essentially locks down the web visitor to this page and they only have two options to fill out the super -simple form (which they wanted to do) or abandon the page. This page also tells the web visitor that they will get a fast quote and that the company receives the quote request via text message and usually respond within minutes. Once they complete the form they will be taken to a custom thank you page addressing them by name with an animated celebration! Once again they will be told that they will be getting a quote very quickly. Within seconds the web visitor will also get a personalized email addressing them by name and the service that they had selected, and yes once more they will be told that they will be getting a very fast quote. All of this reassurance primes the website visitor too trusting Cool Naturally and feeling an assurance that Cool Naturally will take care of their needs. When we find exactly what we need online there’s no need to search further but when we don’t feel like we’ve got exactly what we need that’s when we continue to look for more sellers or more providers online. Therefore these tactics will make the web visitor feel like Cool Naturally‘s service is so convenient they won’t need to go looking for more quotes elsewhere. We also send a lead form to Cool Naturally in an email and in a customized text message right after the form is submitted. This allows Cool Naturally to contact the lead immediately.
Service Area Custom Map
We created a custom map with pins indicating all of the cities that Cool Naturally services. When crafting a site for proper on-page SEO you really want to stress just one city per page. So to keep prospects from being confused or thinking you only service one city a service locations page can be a beneficial tool to the user experience on the site.
Custom SEO Content
We provided custom content writing for Cool Naturally to properly express the services they offer and the value they provide. The content was structured around their various keywords and the keyword density has been optimized to be SEO friendly. Cool Naturally now has a solid foundation of content for their SEO and user experience alike.
We created an elegant blog for all of Cool Naturally‘s past blog post and future ones alike. Since we created a custom blog template for them all they have to do is type their blog and click publish. Our system will automatically style the blog for Cool Naturally making it super easy for them to continue pumping out content onto their site without even knowing code!
We created a referral reward page for Cool Naturally, so clients will be incentivized to send in referalls and continue to bring in repeat business.
Pop-Up Lead Capture
Pop-ups can definitely be a nuisance and annoying to your web visitors and even turn them off and make them want to leave your website. We at 180 sites know this reality and never push annoying pop-ups on anyone’s website. However, pop-ups can be a powerful and useful tool especially when somebody is going to abandon your website. Our smart pop-ups recognized when somebody comes on to your website takes no further action and then intends to leave your website. As soon as their cursor goes to click off the website our smart pop-up will fire. We placed a special attention-grabbing message here for the visitors of Cool Naturally‘s website. Now when an unconverted visitor goes to abandon the website this will be the last line of defense to try and convert them.