Mobile Optimization
180 Site websites always look great and are properly optimized for viewing on mobile devices. With mobile searches accounting for the majority of traffic, having a website that is not only optimized for a mobile experience but also mobile-friendly is critical! The page layout fosters a positive user experience and encourages greater conversion!
Conversion focused
We created Bright Factory‘s website with beauty and conversion as our top priority. To make it easier to follow and engaging, we built the website with long-form, short-form, and bullet point material. We also included images and media throughout the site to provide simple to understand and interesting website content. Not only that, we used strong calls to action all over the website as well as sticky calls to action that followed visitors so no matter where they are on the website they are always being prompted, and just one click away from becoming a hot lead for Bright Factory.
Lead Capture
Your site’s sole aim is to generate leads. Our lead capture pages are an excellent method to make gathering leads as simple as possible for you and your consumers.
Advanced Lead Capture
We implemented the best practices on Bright Factory‘s website to not only convert more web visitors but also implemented strategies to keep those converted visitors from going and getting quotes from other companies. So how do we do that? Let us explain. All throughout the website, there are strong calls to action nudging visitors to get a super-fast quote. Once they click any one of these numerous buttons they will be taken to a dedicated page on the website. This page has no header, no footer, no menu, no nothing! except for a super-simple contact form. This essentially locks down the web visitor to this page and they only have two options to fill out the super-simple form (which they wanted to do) or abandon the page. This page also tells the web visitor that they will get a fast quote and that the company receives the quote request via text message and usually respond within minutes. Once they complete the form they will be taken to a custom thank you page addressing them by name with an animated celebration! Once again they will be told that they will be getting a quote very quickly. Within seconds the web visitor will also get a personalized email addressing them by name and the service that they had selected, and yes once more they will be told that they will be getting a very fast quote. All of this reassurance primes the website visitor to trusting Bright Factory and feeling an assurance that Bright Factory will take care of their needs. When we find exactly what we need online there’s no need to search further but when we don’t feel like we’ve got exactly what we need that’s when we continue to look for more sellers or more providers online. Therefore these tactics will make the web visitor feel like Bright Factory‘s service is so convenient they won’t need to go looking for more quotes elsewhere. We also send a lead form to Bright Factory in an email and in a customized text message right after the form is submitted. This allows Bright Factory to contact the lead immediately.
Custom SEO Content
We provided custom content writing for Bright Factory to properly express the services they offer and the value they provide. The content was structured around their various keywords and the keyword density has been optimized to be SEO friendly. Bright Factory now has a solid foundation of content for their SEO and user experience alike.
Easily Communicated FAQs
We created a great resource page with helpful frequently asked questions. Whether your clients need to know about your services or particular info about your offerings they’ll find everything they need to know with this 180 Site functionality.
