180 Site websites always look great and are properly optimized for viewing on mobile devices. With mobile searches accounting for the majority of traffic, having a website that is not only optimized for a mobile experience but also mobile-friendly is critical! The page layout fosters a positive user experience and encourages greater conversion!
Direct Electric Company enjoys our all-inclusive website management service. Their website’s traffic and health are reported to them monthly. We not only keep track of their site’s performance, but we also do vital things to guarantee it is working well, such as daily site backups, security checks on a regular basis, performance checks every 15 minutes, uptime monitoring every 15 minutes, plugin updates, and more!
We created Direct Electric Company‘s site with proper on-page SEO techniques. We used H1 and H2 heading tags on the primary pages to define the keywords. We worked on title tags, meta descriptions, image compression, and key image tagging. Direct Electric Company has an effective SEO foundation in place and can now focus on ongoing SEO knowing they have a solid foundation.
We created Direct Electric Company‘s website with beauty and conversion as our top priority. To make it easier to follow and engaging, we built the website with long-form, short-form, and bullet point material. We also included images and media throughout the site to provide simple to understand and interesting website content. Not only that, we used strong calls to action all over the website as well as sticky calls to action that followed visitors so no matter where they are on the website they are always being prompted, and just one click away from becoming a hot lead for Direct Electric Company.
Your site’s sole aim is to generate leads. Our lead capture pages are an excellent method to make gathering leads as simple as possible for you and your consumers.
Advanced Lead Capture
We implemented the best practices on Direct Electric Company‘s website to not only convert more web visitors but also implemented strategies to keep those converted visitors from going and getting quotes from other companies. So how do we do that? Let us explain. All throughout the website, there are strong calls to action nudging visitors to get a super-fast quote. Once they click any one of these numerous buttons they will be taken to a dedicated page on the website. This page has no header, no footer, no menu, no nothing! except for a super-simple contact form. This essentially locks down the web visitor to this page and they only have two options to fill out the super-simple form (which they wanted to do) or abandon the page. This page also tells the web visitor that they will get a fast quote and that the company receives the quote request via text message and usually respond within minutes. Once they complete the form they will be taken to a custom thank you page addressing them by name with an animated celebration! Once again they will be told that they will be getting a quote very quickly. Within seconds the web visitor will also get a personalized email addressing them by name and the service that they had selected, and yes once more they will be told that they will be getting a very fast quote. All of this reassurance primes the website visitor to trusting Direct Electric Company and feeling an assurance that Direct Electric Company will take care of their needs. When we find exactly what we need online there’s no need to search further but when we don’t feel like we’ve got exactly what we need that’s when we continue to look for more sellers or more providers online. Therefore these tactics will make the web visitor feel like Direct Electric Company‘s service is so convenient they won’t need to go looking for more quotes elsewhere. We also send a lead form to Direct Electric Company in an email and in a customized text message right after the form is submitted. This allows Direct Electric Company to contact the lead immediately.
Service Area Custom Map
We created a custom map with pins indicating all of the cities that Direct Electric Company services. When crafting a site for proper on-page SEO, you really want to stress just one city per page. So to keep prospects from being confused or thinking you only service one city, a service locations page can be a beneficial tool to the user experience on the site.
Custom SEO Content
We provided custom content writing for Direct Electric Company to properly express the services they offer and the value they provide. The content was structured around their various keywords and the keyword density has been optimized to be SEO friendly. Direct Electric Company now has a solid foundation of content for their SEO and user experience alike.
Easily Communicated FAQs
We created a great resource page with helpful frequently asked questions. Whether your clients need to know about your services or particular info about your offerings they’ll find everything they need to know with this 180 Site functionality.
We created an elegant blog for all of Direct Electric Company‘s past blog posts and future ones alike. Since we created a custom blog template for them all they have to do is type their blog and click publish. Our system will automatically style the blog for Direct Electric Company making it super easy for them to continue pumping out content onto their site without even knowing code!
We created a careers page for Direct Electric Company, so future candidates can go onto their website and apply for available positions within the company.
Pop-Up Lead Capture
Pop-ups can definitely be a nuisance and annoying to your web visitors and even turn them off and make them want to leave your website. We at 180 sites know this reality and never push annoying pop-ups on anyone’s website. However, pop-ups can be a powerful and useful tool especially when somebody is going to abandon your website. Our smart pop-ups are recognized when somebody comes on to your website takes no further action and then intends to leave your website. As soon as their cursor goes to click off the website our smart pop-up will fire. We placed a special attention-grabbing message here for the visitors of Direct Electric Company‘s website. Now when an unconverted visitor goes to abandon the website this will be the last line of defense to try and convert them.