7 Ways a Website Improves Your Business

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We know that with everyone on social media these days having an online presence is necessary as a business owner. And while social media platforms such as Instagram and Facebook are easy to use and great tools, business owners often neglect the one thing that could help them improve their business the most- having a website.

While we know that taking on the task of a website can be daunting, it can also be extremely beneficial. Here are seven examples of how having a website will actually improve your business.

It Builds Your Credibility

Having a website for your business will allow you to build your credibility. In today’s world, not having a website harms you because people will assume you have something to hide. With a website you’re able to begin building a relationship with potential clients as you share what you can do for them!

Tells People All About You

Perhaps to some it is obvious, but one of the most important ways having a website improves your business is it allows prospective clients to learn all about who you are, what you do, and where you’re located. You may not always get the opportunity to speak to people face to face about what you have to offer them so having an active website is the perfect way to share it.

Showcases Your Portfolio

Along with being able to share who you are and what you do, having a website will improve your business because it will give you the space to showcase your past work. Most people like being able to see what they will get when they choose you and your company. A website with a large range of previous works will help prospective clients make their decision.

Helps You Find New Customers

Having a website will also improve your business by helping you find new customers when you utilize search engine optimization (SEO). SEO, in the simplest terms, is a combination of strategies that will help to drive your ideal client and traffic to your website.

Cost Saving

A website can also improve your business by saving you money in the long run. When you compare the cost between maintaining a website and other advertising techniques, it is relatively inexpensive. When utilizing your website as a sales tool, your return on investment in most cases will be higher than other outlets.

Support To Your Existing Customers

Word of mouth is a very powerful thing for a business. Most often, consumers will choose a company/product because of the reviews from previous customers. Although you may already have the client, a website that offers support is a great way to add that second mile customer service, keeping your clients satisfied and happy to refer their friends to you.  

Automated and Time Saving

As a business owner, you wear many hats. Some of those hats can be easily taken care of simply by having a website. Tasks such as booking and scheduling services can be integrated into your website so that you don’t have to do much more than set the available dates and times. Having a website is also a great way to have around the clock access. By having frequently asked questions, your portfolio, client reviews, who you are and what you do on your website, potential clients will be able to search for what they’re looking for saving you (and them!) time!

Owning a business is hard work. We know that you have a lot to do, and we hope that the seven reasons we shared will encourage you to take the jump and have a website that will improve your business and help you focus on what you truly do best.

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About The Author

Janine Caratini
Janine Caratini
Janine is an avid blogger, adventure seeker, California native, and customer support specialist at 180 Sites.

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