7 Ways a Website Improves Your Business

We know that with everyone on social media these days having an online presence is necessary as a business owner. And while social media platforms such as Instagram and Facebook are easy to use and great tools, business owners often neglect the one thing that could help them improve their business the most- having a website.

While we know that taking on the task of a website can be daunting, it can also be extremely beneficial. Here are seven examples of how having a website will actually improve your business.

It Builds Your Credibility

Having a website for your business will allow you to build your credibility. In today’s world, not having a website harms you because people will assume you have something to hide. With a website, you’re able to begin building a relationship with potential clients as you share what you can do for them!

Tells People All About You

Perhaps to some, it is obvious, but one of the most important ways having a website improves your business is it allows prospective clients to learn all about who you are, what you do, and where you’re located. You may not always get the opportunity to speak to people face to face about what you have to offer them so having an active website is the perfect way to share it.

Website Conversion Optimization

Get a Free Site Audit & Increase Your Profitability

Let us show you areas for dramatic improvement on your website. We offer free and a paid website audit services.

Showcases Your Portfolio

Along with being able to share who you are and what you do, having a website will improve your business because it will give you the space to showcase your past work. Most people like being able to see what they will get when they choose you and your company. A website with a large range of previous works will help prospective clients make their decision.

Helps You Find New Customers

Having a website will also improve your business by helping you find new customers when you utilize search engine optimization (SEO). SEO, in the simplest terms, is a combination of strategies that will help to drive your ideal client and traffic to your website.

Cost Saving

A website can also improve your business by saving you money in the long run. When you compare the cost of maintaining a website and other advertising techniques, it is relatively inexpensive. When utilizing your website as a sales tool, your return on investment in most cases will be higher than other outlets.

FREE Website Consultation

Book A FREE 15 Minute Strategy Call With Us

Let’s talk about your business and your website needs. We’ll show you how we can help and answer any questions.

Support To Your Existing Customers

Word of mouth is a very powerful thing for a business. Most often, consumers will choose a company/product because of the reviews from previous customers. Although you may already have the client, a website that offers support is a great way to add that second-mile customer service, keeping your clients satisfied and happy to refer their friends to you.  

Automated and Time-Saving

As a business owner, you wear many hats. Some of those hats can be easily taken care of simply by having a website. Tasks such as booking and scheduling services can be integrated into your website so that you don’t have to do much more than set the available dates and times. Having a website is also a great way to have around-the-clock access. By having frequently asked questions, your portfolio, client reviews, who you are and what you do on your website, potential clients will be able to search for what they’re looking for saving you (and them!) time!

Owning a business is hard work. We know that you have a lot to do, and we hope that the seven reasons we shared will encourage you to take the jump and have a website that will improve your business and help you focus on what you truly do best.

Found This Useful? Share With

About The Author

Picture of Ryan Golgosky
Ryan Golgosky
180 Sites Ship Captain - Design Enthusiast - Jiu-Jitsu Junkie - Follower of Christ - Always Caffeinated

Related Content

Spend Less
Get More

Lead Generating Websites Starting At Only


As Seen on:

Reviews From Business Owners Just Like You

Barnabas Domowski

CEO Of Maryland Exterior Contracting


Great experience with 180. Communication was great and final results were awesome. When I didn’t like things mid way they advised why/best way to do things but also took my feedback and tweaked site to make it good for seo/customers as well as fitting my vision. highly recommend.

John Biediger

Owner of Tip Top Pro Wash


Team was very responsive, work was done timely. Before/after photo sliders are awesome. Clean design. Very pleased with the service and proud to have a new professionally built web site vs my old go daddy site. Thanks!

Kristopher McKee

CEO of Country Club Landscaping


This is a great team to work with. The process is incredibly smooth and efficient and the communication was excellent. I am extremely happy with the quality of the end result and I am looking forward to working with this team for a long time. Great job!

Play Video
Play Video
Play Video